Insightful AdWord Strategy to Increase Your Revenue Flow
If you are looking for taking advantage of the digital universe, then you should have a robust marketing strategy. The strategy would mean having both organic SEO and AdWords. In fact, if you are looking for short term and quick result, you should consider AdWords.
What is AdWord?
Businesses houses use AdWords to craft online ads to reach their target audience and customer base on Google and other search engines using both the text and display ads.
The ability to reach prospective customers exactly when they’re looking for your types of products or services makes it a perfect tool to get more revenue.
How we do it?
Research and craft perfect ads: The first thing that we do is carry out research to find out the right keyword, after finding out the keywords, we then craft the copy with perfect narrative structure and call to action so that your customers can make the right decision.
Measure: We do not just create ads and forget them. In fact, we track and measure them to understand how the ad is functioning. Since digital marketing is all about experimentation, we thrive to be creative as far as the ads are concerned. Here are a few tools and measurement criteria that we use to measure the efficiency.
- Conversion tracking where we understand what action the content or customer has performed such as made a purchase or subscribed to your site.
- We use the Google quality score to measure the relevancy of the keyword. If the quality score is less than 4 then it is not a good score. Anything near to 10 is considered to be a good score.
- Quality score is determined by the Click Through Rate (CTR) of the keywords and the matched ads. CTR is the ratio of the number of people who clicked an ad to the total number of times that the ad has been shown
- The mobile ad performance is the major aspect if the campaign’s efficiency because mobile is outsmarting and outperforming desktop. Therefore, we try to understand the ad is functioning in mobile ecosystems.
- Finally, we look at the account activities too.
Customized solution: We understand that each client has special and different needs. Therefore, we offer customized solution according to the clients’ requirement and budget. When it comes to budgeting we apply analytical skills to get the most out of the ads.
As far as our cost of the service is concerned, we offer the most affordable rate in the market. We understand the fact that not all the clients have enough budget for digital marketing therefore, we customize our pricing.
Call us to fund out how we can help you in getting your business to grow through our Google Adwords, we ensure that you will get the best strategy and cost friendly solution. Our team is highly effective in running campaigns. Over the period, we have mastered the craft of running businesses with our insightful strategy. We should be taking now.